Thank you for discussing your marketing needs. We are convinced that Christopher Gunn Creative (CGC) is a great fit for you company to help you grow and we are excited about working with you. We have a team of experts that are ready to achieve the results you are looking for.

My first goal is to create a strategy that fits your specific needs. In this proposal, you'll find details about the services we offer, how much they cost, and the terms of our agreement. If you think something's missing, just let me know.

Please read through the information and use our 'E-Sign' system right here in the proposal when finished. Once the proposal is accepted and signed, we can get started!


{client} would like to build a solid foundation and increase leads for their business. They want to educate from a wealth and family standpoint, helping people to not only get the home they want, but also build their wealth and legacy for their family.

{client} would like to increase leads to 20-25 per month. This kind of growth requires an intentional marketing method that utilizes a smart REACH strategy.

Solid Foundation

The bridge from click to client starts with a solid foundation. We’ll make sure your website, branding, and website performance all reflect industry-leading authority and evoke confidence and trust. Otherwise, the traffic won’t convert to clients.


Showcasing and promoting Breadth of Knowledge and Expertise in the industry will show potential and existing clientele that they are in good hands with an industry expert. This will garner leads as well as improve retention rates.

Followup and Reputation Management

Time kills deals. Followup creates a lifeline for your business as the majority of sales happen during a followup.

Whereas education allows you to speak, reputation allows others to speak for you. This is a powerful tool that builds social proof and trust in a way that a business simply cannot do on its own.


For over twelve years in the business, ABC Web Solutions re-designed hundreds of websites similar to yours.
To get started, we would like to point out several components that have to be changed to benefit your website and achieve the goals you're hoping for:

Content for the site:


A solid call to action attracting email subscribers from which a slow burn relationship will be formed.

About us

We suggest taking new team photos and action shots of people working. These are great and far better than stock photos which unfortunately litter your industry.

Case studies

Listing clients is great, testimonials are better but giving it some context with a case study is amazing. Adding a range of case studies to your website will serve you for years to come.

Our services

The best way to add them to your website is by splitting them into sections named after your main services and adding the matching headers.

The headers we had in mind were the following: 'Bookkeeping', 'Saving Tax', and 'Audits'.
By doing this, potential clients will search for solutions to their problems in a fast and effective manner.

Call to action

We will strategically place a contact form at the bottom of each page, offering the possibility to email any question a visitor may have in the process.


What exactly working with {{company_name}} looks like?
What is required of your clients?
How often do you keep in touch with them?

It is absolutely worth detailing your process in advance, as it gives your potential clients an insider look into your company and sets the right expectations.
The more detailed your processes are explained, the fewer questions you will receive through the contact forms.


Asking for a price estimate is probably one of the most common questions you receive from potential clients.

In our experience, giving an indication or a brief estimate of your pricing is definitely worth it. It will reduce the number of inquiries and increase the quality of the website.
If you are uncertain about disclosing that information, we can give it a test run and evaluate the effect it has on the website.


In this day and age, it is vital to share advice and articles on your website, preferably in a blog form. It is the best way to win potential clients over and introduce them to your work techniques.

To get started, we would take a look at the "Frequently asked questions" from your targeted clients and use them as a resource for the content topics.

Why choose WordPress?

27% of the internet runs on WordPress

If at any point in the future you decide to switch to a different website design company, the fact we are using WordPress will ensure almost any web developer will be able to continue our work.

Another good thing about using WordPress is the fact that a lot of small issues can be resolved by a simple Google search.

Here is an example:
Let's search Google for something very specific: "How to wrap text around my text in WordPress"

Step-by-step guides

There is so much support and help available for WordPress. It can be fiddly at times, but in general, it doesn't get much better than that. Many different softwares have tried to copy its simplicity and nothing has come close to it so far.

This is why we believe it is the best platform to build websites - certainly for small businesses.

Relax, you are never really stuck with WordPress!

Process & Timescales

Step 1

Design interview

To start our design project, we need to get to the bottom of who you are, what you stand for, and who you stand beside.

Only then we can begin to portray the value you offer in a way that resonates with the people who matter: the clients you want to do business with

Step 2

Design presentation

Three new design concepts will be made. Naturally, there will be a common theme but we will try to think outside of the box and come up with a few different solutions. The brainstorming and comparison part is often where the best ideas come from.

We will go through these options and decide which direction to take and which adjustments to make.

Step 3

Website content

Now that we have your design decided on, we can begin to construct the website. Our copywriter will be in touch with you to help put your ideas down through the "voice" of your new brand.

Any photos attempted to use on the website will have to be gathered at this stage.

Step 4

Website build

Using everything we have gathered, we will start building your website. Once it is done, we will present it to you and go through the details and finishing touches following the objectives we have originally set.

Any amends are made at this stage.

Step 5


The launch process has to be carefully considered. We need to ensure email addresses will not go down, the site doesn't have any downtime, any old links are re-directed to the new pages, as well as several other things.

The following process has been done by our company many times before, and we have developed a detailed checklist we are working with, that has not failed us once.

We make sure to launch the website late on Friday's, as that gives us a chance to iron out any possible issues. You can sleep well knowing we will be on-call over your launch weekend to ensure everything goes according to plan.

In general, it takes us between
3 to 6 weeks to get the website live

Case study | ABC Legal Company


ABC Legal Company contacted us when they needed to re-brand and build a new website. They have been around for over 20 years and operated with the same marketing material they started with. The only new business inquiries were from referrals. They had a website but it hasn't been touched in over 10 years.

Proposed solution

ABC Web Solutions suggested to re-brand the company. Same name, but new logo and color scheme, along with a new website with an emphasis on bringing in new leads.


Eight weeks from launching the new website, they have gone from one new lead a week to an approximate of nine every week. On average, they were converting one in five inquiries.

At the current rate, it means that instead of getting one new client every five weeks, they are bringing in one new client every four days.

Here is what ABC Legal Companies' Managing Partner had to say about this experience:
The new website has surpassed all my expectations and paid for itself fully within the first few weeks.
This is incredibly exciting!
Margeret Smith
Managing Partner

Your investment


Our pricing is set in a way that it won't actually cost you anything. The guarantee we are offering makes sure that if our work doesn't deliver the return of investment and more, you don't have to pay for it.
Yes, really.

Our business strategy is two-fold:

1. We don't take on every client. We've become very good at assessing whether we can help companies and we are very excited about helping you.

2. We grab the low hanging fruit available first. This fund pays back your investment as quickly as possible.

The cost

Below you can find the one-off cost of our web design services.

This is paid upon signing your proposal and allows us to get right on developing your website (in-line with aspects outlined in the Process and Timelines page) and getting your business the boost you are looking for.

WordPress Website Design

Website Design
Design and development of your new website
Website Design
Design and development of your new website
Traffic Report
Detailed traffic report to show visitors, bounce rates and most viewed pages
$12 /month
One-off Total
Monthly Total

The amount involved = £200,000... In profit!

There is the amount of money that is directly deposited from one company to another, and then there is, what we call, "The Real Cost".

This is the cost of our service, factored into the cost of you doing business, then working out what's left.
During our initial conversation, we asked you what the average transaction value was and the rough amount of profit in each job.

Using that as a starting point,
here is the real cost:

You are currently getting five leads each month from the website and based on that, traffic is about a 0.5% conversion rate. You are also converting one in five leads into clients.

Our guarantee states that we will get it to 2% which will be twenty leads each month.

Your average deal is worth £6,000 p/a, which with your new monthly lead count and assuming your conversion rate stays the same, is four new clients each month at £18,000 p/a increase.

With this laid out, it's clear that by the second month, your investment will be paid back by annual recurring revenue.

By the end of year one, you will bring in £202,000 of recurring revenue.

Our Guarantee

Like most business purchases, there is always a level of risk and uncertainty in the success of a project.
We want to completely remove that risk from you and place it on ourselves.

In short, if we don't live up to our promises...
you don't have to pay for our product. Sound fair

Guarantee terms

The guarantee is only valid providing you follow our guidance and our Terms & Conditions, but other than that, we don't achieve you don't pay. You can't beat that.

Approve Proposal

If you would like to join us and become a client, follow the simple steps below. We would be delighted to have you.

Next steps

  1. Sign below by typing your name and clicking on 'Sign Proposal'.
  2. We'll arrange the initial interview where we'll gather all the details we need.
  3. We will set up the billing and be in touch with your invoice details.

We're ready to go, are you...?

Terms & Conditions

Article 1 – SCOPE

This agreement sets forth the terms and conditions whereby Christopher Gunn Creative agrees to shoot and edit certain videos, design and build a website, do branding work, and other items as described and checked off below, for the Client. Neither party is, by virtue of this Agreement, authorized as an agent, employee, or legal representative of the other. Except as specifically set forth herein, neither party shall have the power to control the activities and operations of the other and its status at all times will continue to be that of an independent contractor relationship.


Christopher Gunn Creative agrees to use reasonable care to ensure that all statements contained within the Videos are true and do not infringe upon the copyright, right of privacy, right of publicity, or any other proprietary right of any third party. Client acknowledges and agrees, however, that full and final verification for accuracy is Client’s responsibility.


The deadline for video content is subject to the agreed upon video calendar, which will be based upon the results of the Creative Meeting should such a meeting be deemed necessary by both parties. It is understood between the Parties that the Campaigns can evolve and change over time and provisions can be made for these evolutions upon the agreement of both parties. This may incur additional charges or credits subject to the discretion of Christopher Gunn Creative. Due to the volume of videos desired, a maximum of one edit per video in a timely manner is acceptable. Additional edits can be requested for a fee discussed and agreed upon at the time of request. This fee structure is also valid for other services to be rendered unless explcitly discussed between parties or the nature of the content is not reliant upon a video calendar or marketing calendar. If Christopher Gunn Creative does not hear from Client within 2 days of submitting video(s) for approval, it shall be considered approved with no changes necessary.

Article 4 – TAXES

Christopher Gunn Creative herein acknowledges that they will receive an IRS Form 1099-MISC from Client. Client shall not withdraw any applicable tax funds from any fees paid to Christopher Gunn Creative. Christopher Gunn Creative and Client shall each be solely responsible for all of the federal, state, and local taxes applicable to them. SCOPE OF WORK


Christopher Gunn Creative and Client hereby acknowledge and agree that nothing contained herein is to establish an exclusive relationship between the Parties. Christopher Gunn Creative shall be free to continue working for and taking new clients, without regard to Client. Christopher Gunn Creative does not need Client approval for any such work. Client is also free to hire additional marketers for any of Client’s work and does not need Christopher Gunn Creative’s approval to do so.


It is the Client’s sole and exclusive responsibility to ensure that all legal requirements for Client’s business are met. Such legal requirements include, but are not limited to, ensuring claims on advertising and graphics are true, accurate, and may be legally stated, as well as ensuring all products and product sales are lawful. Christopher Gunn Creative shall not be responsible for any legal, technical, or regulatory specifications.


The Parties may terminate this agreement prior to the specified end date by giving notice in writing. Notice shall be given at least 30 days before termination. This Agreement may be immediately terminated in the event that there is a breach of terms by either Party. If Client finds Christopher Gunn Creative’s work unsatisfactory, Christopher Gunn Creative shall be given the following amount of time for one revision to cure: 7 days. After this cure period, if Client still finds the work unsatisfactory, Christopher Gunn Creative shall not be under any additional obligations. Client shall still be responsible to pay Christopher Gunn Creative all due fees and the Parties may then terminate this Agreement. The Agreement will also immediately terminate upon the death of Christopher Gunn or the Client, the inability of Christopher Gunn to perform the services because of a sudden and medically documented physical or mental disability, the liquidation, dissolution or discontinuance of the business of the Client or Christopher Gunn Creative in any manner, or the filing of any petition by or against the Client or Christopher Gunn Creative under federal or state bankruptcy or insolvency laws. Upon termination for any reason, all fees and reimbursements shall be paid and provided to Christopher Gunn Creative as they have accrued up to the date of termination.


Christopher Gunn Creative hereby acknowledges and agrees that Christopher Gunn Creative may receive confidential and/or proprietary information relating to Client’s business. Such information may include, but not be limited to, client lists, client notes, specifications, project information, plans, and/or technological resources. Christopher Gunn Creative understands and agrees that any unintended disclosure of any of the confidential and/or proprietary information would be significantly detrimental to Client. As such, Christopher Gunn Creative agrees that they shall: • Not disclose the confidential and/or proprietary information by any means not authorized by the Client to any third parties. • Not use the confidential and/or proprietary information for any purpose except those expressly authorized by Client. • Inform Client immediately if Christopher Gunn Creative becomes aware of any unauthorized use or disclosure of the confidential and/or proprietary information.


Notwithstanding the specific rights of intellectual property, Christopher Gunn Creative shall be permitted to use all work in Christopher Gunn Creative’s professional portfolio after such work has been made public by the Client. Nothing contained herein shall limit Christopher Gunn Creative’s such right.


Christopher Gunn Creative and Client shall each defend, indemnify, and hold the other harmless (including all affiliates, officers, directors, employees, agents, successors, and assigns) from and against all losses, damages, liabilities, deficiencies, actions, judgements, interest, awards, penalties, fines, costs, or expenses of whatever kind (including reasonable attorneys’ fees) arising out of or resulting from bodily injury, death of any person, damage, real or intangible, to personal property resulting from the other’s acts or omissions or the breach of any representation, warranty, or obligation under this Agreement.

Article 11 – FORCE MAJEURE

Christopher Gunn Creative is not liable for any failure to perform due to causes beyond reasonable control including, but not limited to, acts of God, acts of civil authorities, acts of military authorities, riots, embargoes, acts of nature and natural disasters, and other acts which may be due to unforseen circumstances.


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